The Camberwell helps growing businesses make better use of their customer and revenue information, across people, processes, systems, reporting and AI. Customers get more relevant experiences, teams work with more clarity, and leaders can see what is driving growth.
I work in the space between commercial strategy, customer experience and the systems teams use every day. That might mean working out who your best customers are, improving how sales opportunities are managed, giving service teams better customer context, making revenue easier to forecast, redesigning how HubSpot or Salesforce captures information, or finding practical ways to use AI to enrich, summarise, monitor or automate work.
The aim is to help the business understand itself, serve customers better, and grow with more consistency.
Every business is somewhere different. These are the five areas I'm most often brought in to sort out, together or one at a time.
Understand who your best customers are, what makes them valuable, how they should be segmented, and what kind of experience each group should receive.
Turn good individual habits into consistent ways of working, so teams are not relying on memory, workarounds or heroics.
Help leaders understand what is happening in the pipeline, when revenue is likely to land, where risk is building, and what needs attention.
Structure HubSpot or Salesforce so it reflects how the business really works and gives people information they can trust.
Find the places where AI can support real work: a practical layer on top of customer, revenue and operational information.
That might be a few days a month over the long term, a defined project, or a fast look at something that's bothering you. We work out the right shape at the start, and it can flex as the work does.
Senior commercial operations capability without the full-time hire. A regular slice of time each month, owning the agenda with your leadership team and building as we go.
A defined piece of work with a clear outcome: a forecasting model, a CRM rebuild, a segmentation, an AI workflow. Built with your team and handed over so you can run it without me.
A diagnostic or working sprint when you need clarity fast. What is happening, what matters most, and what to do next, with recommendations you can act on straight away.
On site or remote, New Zealand hours or yours.
Fractional, project or sprint, the shape of the engagement changes. These four things hold.
What are customers trying to do? What are teams trying to manage? What does leadership need to understand? The system should support the work, not the other way around.
When something works, it should not depend on one person remembering to do it. The right process, prompt, report or automation makes good work easier to repeat.
Good operations improve the customer experience and the employee experience. Customers should feel understood. Teams should know what to do next.
AI is useful when it improves speed, context, consistency or insight. It should be connected to the business problem, the data available and the people who need to use it.
The Camberwell is the independent consulting practice of Julia Whyte.
I have spent 18 years working across commercial operations, revenue operations, sales technology, transformation and applied AI, from global process and systems work at PayPal and Maersk to building the revenue operations and commercial intelligence function of a high-growth business across New Zealand, the US and the UK.
My work sits between the business, the customer and the systems: understanding how work happens, designing clearer ways to manage it, and building the reports, workflows, automations and AI tools that help people act with more confidence.
MBA, Cranfield. Based in Auckland, working with clients in New Zealand and internationally, on site or remote.
LinkedIn ↗Tell me what you are trying to understand, fix or build. I'll help you work out what matters, what is possible, and where to start.